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Steve Stoute in Time Mag 8/23/2010 3:36:57 PM

The legendary Steve Stoute did a great interview with Time Mag about marketing for the new age. Check out a piece of the article below.

According to Stoute, this seismic shift has ushered in an era of shared cultural tastes and attitudes. The tanning concept, he says, is built around not the physical reality of different racial makeups but rather what he calls "a shared mental complexion." To make a brand relevant, companies need to understand that multicultural advertising is no longer a niche strategy: multicultural is what America looks like. "One of the things that made me realize right away that Steve was an innovative thinker was when I heard him talking about the tanning of America," says Pamela El, marketing vice president of State Farm. "He said that advertisers and marketers need to follow the lay of the land, and the face of America is changing." Stoute took LeBron James to State Farm, managing to make King James both relevant and funny in ads for insurance.

Full Story over at TimeMag

LeBron covers GQ 8/17/2010 2:37:01 PM

Bron Bron covers GQ mag and talks about to all.

 

 

Drake Covers Paper mag 7/21/2010 12:11:07 PM
Jeezy x Shyne x XXL 7/20/2010 9:10:20 AM

Jeezy x Shyne share the cover of XXL for there 13th anniversary issue. Its sure to be a good read.

J.Cole covers Vibe Mag 5/24/2010 8:53:31 AM

The break-through artist off Jay-Z Roc Nation imprint covers Vibe. His has been making alot of noise since his feature on Jay-Z's BP3 album. Cole World coming soon.

 

Diddy covers XXL Magazine 5/18/2010 9:17:18 AM

The man that can't stop won't stop is gracing the June cover of XXL. I must say I'm loving the direction he is going in musical.

Jay-Z Cover UK Esquire 5/4/2010 11:38:15 PM
Gorillaz cover Complex Mag 3/31/2010 10:35:28 AM

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I have always loved the Gorillaz and if I ever become an artist I would follow suit with all cartoons instead of my handsome face.

Jay-Z x Kingsize Interview 2/2/2010 10:39:19 AM

Jay-Z is featured in the popular Swedish magazine,his has another great interview. Great photos by the way.  

Jay-Z x Interview Magazine 1/14/2010 1:20:28 PM

Jay-Z opens up to Interview Magazine about his new album and the future.

Interview Magazine

Lady Gaga Covers Elle Magazine 12/3/2009 10:51:27 AM

Gaga talks about everything from her album covers to her outlandish VMA performance. Below is a few peices from the interview with Elle.

On her VMA Performance:

“I feel that if I can show my demise artistically to the public, I can somehow cure my own legend. I can show you so you’re not looking for it. I’m dying for you on domestic television—here’s what it looks like, so no one has to wonder.”

On using her sexuality:

“My album covers are not sexual at all, which was an issue at my record label. I fought for months, and I cried at meetings. They didn’t think the photos were commercial enough…The last thing a young woman needs is another picture of a sexy pop star writhing in sand, covered in grease, touching herself.”

Beyonce Graces Billboard 10/2/2009 3:48:39 PM

Beyonce received the Billboard Woman of the Year Award.

Uptown Magazine features Usher 8/23/2009 3:46:50 PM




Keri Hilson Complex Mag Spread 8/5/2009 2:01:22 PM

I love this girl. Her album is in stores now.

 

Maxwell Cover Giant 8/3/2009 1:07:19 PM
Jay-Z Covers Billboard Mag 7/23/2009 10:06:51 AM

this guy can't lose

XXL x Micheal Jackson 7/8/2009 4:15:09 PM

 

Megan Fox Covers Esquire 5/5/2009 3:37:27 PM
Keri Hilson Covers J’Adore 4/17/2009 12:00:00 AM

kerihilson-jadore

TERRY RICHARDSON & BARACK OBAMA COVER COMMON&SENSE MAN MAGAZINE 4/9/2009 12:00:00 AM

Terry-Obama C&S cover

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